Do You Actually Need to Build That Product?
Ask the hard questions before building—this guide helps PMs avoid unnecessary work and stay focused on what matters most.
Insights
Practical frameworks and strategies for product leaders navigating complexity.
Ask the hard questions before building—this guide helps PMs avoid unnecessary work and stay focused on what matters most.
Hiring in product is broken, and those hypothetical product questions you get asked in interviews are just the tip of the iceberg. “Describe a coffee
Ask the hard questions before building—this guide helps PMs avoid unnecessary work and stay focused on what matters most.
Asking questions is vital—until it stalls progress. Learn how to focus inquiry to drive learning without blocking momentum.
Agile isn’t a checklist—it’s a mindset. Avoid rigidity traps and rediscover how to adapt, learn, and deliver with flexibility
Wondering what a PM actually does? Explore the strategic, storytelling, and execution roles that define modern product management.
Forecasts fail when based on guesswork. Learn how to use scenario and survival metrics for smarter, realistic planning.
Hiring a PM? Learn structured, insight‑driven interview methods to identify candidates who truly think, communicate, and lead.
Discover which product story PMs should tell to align stakeholders, frame decisions, and lead through ambiguity with clarity.
Frame case studies that reveal true product insights—not just outcomes—to improve internal decisions and team alignment.
Use Survival Metrics to know when to pivot, stop, or invest—making product decisions faster, safer, and truly data‑driven.