Team Workshops
Hands-on sessions to align your entire org—so you can confidently present your roadmap, secure buy-in, and hit measurable goals.
Workshop Topics
Survival Metrics
Product and AI Story
Anatomy of a High Performing Team
Workshops & Coaching for Growth-Stage Product Leaders
Stop Taking Orders. Start Leading with Impact.
Break free from firefighting. Gain a clear strategy, align your team, and build high-performing products—in weeks, not quarters. Survival Metrics cuts through the noise so you can finally move forward.
Trusted by 50+ product leaders at SmartRecruiters, Pendo, and Pfizer
Sound Familiar?
You're Not Failing. You're Fighting a System That Was Never Built for You.
"It feels like I'm thrown into a tornado."
— A VP of Product I interviewed last month
The Frankenstein Business
You're stitching parts together without a soul. Winded from the hamster wheel. Shipping features, but nothing moves the needle. Leadership keeps asking "what's the ROI?" and you don't have an answer.
The Poop & Swoop
Executives derail your roadmap because you lack a data-backed vision to stop them. You're relying on gut instincts because there's no time to think. Every sprint becomes political whack-a-mole.
The Constant Triage
You're a necromancer—keeping zombie projects alive because no one knows how to kill them. You're worried you may be fired for missing deadlines you never controlled. Your team is burned out. You are too.
Get a clear product strategy, align leadership, and build a team that executes with confidence. No cookie-cutter frameworks or templated strategies—we build on your existing ways-of-working and give you a practical plan-of-action with clear outcomes.
90%
Employee retention rate on teams I've coached
50%
Faster decision-making cycles
15+
Years in product leadership
50+
Product leaders coached
The Framework
Survival Metrics
Stop guessing. Start making decisions that finance will fund. A simple framework for knowing when to stop, pivot, or double down—so you can kill the zombies and fund the winners.
Stop
Kill the Zombies
Initiatives cease when they hit pre-set thresholds. No debates. No sunk cost fallacy. Stop the bleeding and repurpose resources to what matters.
Pivot
Reconsider Direction
A trigger to evaluate whether the path is still right. Not a failure—a conversation. Data-informed, not data-paralyzed. Make the call with confidence.
Invest
Double Down
An active choice to go all in. Pull resources from elsewhere to chase a clear opportunity. Success metrics that tell you when you've won.
Learn the Full Framework
Used by product teams at Google, SmartRecruiters, and Pfizer
See Adam in Action
Don't Just Inspire. Operationalize.
How I Help
From Chaos to Clarity
You don't have to fix everything overnight. Start where you are, with what you have.
1:1 Coaching
Personalized guidance for product leaders navigating complex team dynamics. Learn to speak the language of revenue and build influential relationships.
Focus Areas
Building executive presence
Navigating organizational politics
Data-backed stakeholder communication
Keynote Speaking
Talks that don't just inspire—they operationalize. Your audience leaves with a plan, not just motivation.
Signature Keynotes
"Don't Just Inspire. Operationalize."
"The 5 Deadly Sins of Strategy"
"Stop Taking Orders"
My Process
Clarify. Empower. Deliver.
1
Clarity Call
30-minute conversation to understand your challenges. No pitch—just diagnosis.
2
Custom Plan
A tailored engagement—coaching, workshop, or keynote—built around your specific situation.
3
Deep Work
We roll up sleeves together. Real frameworks, real conversations, real change.
4
Ongoing Support
I don't disappear after delivery. Follow-up sessions ensure the work sticks.
What Leaders Say
Results, Not Rhetoric
Adam was critical in the process of hiring and building new teams at speed and scale. His superpower is building trust across the organization, evangelizing innovation and vision.
Frances Ibe
SVP Product, Tide
Adam sees in 8 dimensions. He appreciates both the big picture and the subtle details. Trust Adam for insight, foresight, candor, and product courage.
Eli Holder
Founder, 3iap
I walked away with a completely new perspective on decision-making, defining success criteria, ensuring we're aligned on whether to kill, pivot, or scale—without getting trapped by competing incentives.
Adam Attas
Staff PM, Walmart
Adam was very thoughtful in his work, and his excitement and knowledge of product management were infectious. He's motivated and dedicated to a high standard in this field.
Rebecca Feliciano
Conference Ops, Pendo
Adam's leadership set our team in strategic fluid motion. His data-driven methods paired with his infectious ebullient personality were a winning combo for us.
Curtis Michelson
MindTheProduct
Adam is a results-oriented professional who helped drive focus and bring outcome visibility through his strong data-driven approach.
Guido Lonetti
Head of Product
Hey, I'm Adam
You Don't Need Another Framework. You Need a Director.
I'm a product coach with 15 years of experience—at SmartRecruiters, Pfizer, and Google—focused on turning strategy into impact through clear metrics, organization design, and frameworks that actually work.
My approach? I help you double down on what already works, so your team can make better decisions—and see real progress—every single sprint.
When I'm not helping teams, I teach AI at MICA, equipping future leaders with tomorrow's tools. And sometimes I direct theatrical productions—turns out, aligning cross-functional teams isn't so different from getting actors to hit their marks.
SVPG Trusted Coach
MICA Instructor
O'Reilly Author
Read My Full Story
Free Template
The Initiative Document
A one-page template to get your entire team aligned on what you're building, why you're building it, and how to know when to stop, pivot, or invest.
