Category: Marketing Strategy
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Why you should build customer trust as a product marketing leader
Ensuring your organization builds customer trust is one of the most important things you can do as a product marketing leader. You want to have a long-standing relationship with your customers to increase their loyalty to your organization, improve overall brand reputation, and ultimately bring in those much-needed sales so you can meet your company-wide…
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What is a case study in marketing?
What is a case study in marketing? A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings. Case studies often serve as your products’ calling card, highlighting how…
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Build better products by creating better case studies
Case studies are one of the most useful items in the product management toolkit. To build effective ones, you need to follow a simple but vital set of guidelines. Robert Cialdini’s book Influence: The Psychology of Persuasion, first released in 1984, popularized the concept of social proof. This phenomenon consists of individuals copying the actions of…
