In 1984, Robert Cialdini released a book called Influence: The Psychology of Persuasion. In it, he intellectualized the concept of “social proof" describing a psychological and social …
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“I have an idea.” It’s the most dubious phrase that comes from our teams. Why? Because if they have enough pull, we can spend hours building an idea that makes sense to that person, or even …
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Yes, I’m asking you. When was the last time you picked up the phone and have a conversation with your customers? In the middle of all the tickets you’ve created and meetings you’ve been to - how up …
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Cast your mind back to the last time you saw marketing on billboards, subway trains and others websites and when you actually think about it, you'll realise the marketing: Tried to make a …
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