Category: Research
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What are customer needs? 5 steps to meet them
There are three certainties in life: Death, taxes, and product marketers being reminded to address their customer needs. Sure, you can be easily forgiven if you’re sick of hearing this time and time again. After all, it’s a message seemingly being played on a continuous loop, and it ain’t gonna lose its momentum anytime soon.…
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How to improve your product research
Your research involves talking to customers to gain insight. Great — now let’s talk about how to make it matter. In the world of technology, where the products we work on have to deal with the tensions of a rapidly changing marketplace, conducting customer research is critical to keep pace. Doing it often and well…
