Tag: Customer relationship
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What are customer needs? 5 steps to meet them
There are three certainties in life: Death, taxes, and product marketers being reminded to address their customer needs. Sure, you can be easily forgiven if you’re sick of hearing this time and time again. After all, it’s a message seemingly being played on a continuous loop, and it ain’t gonna lose its momentum anytime soon.…
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You need to know when to fire a customer
We work so hard to build a customer base that we despair at the thought of ever losing one. But sometimes, your relationship has run its course, and it’s smarter to let them go. hen you build a product, you work so hard to attract those first customers. Cracking into a marketplace is difficult, and…
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Beware the tyranny of customer feedback
The customer is always right – right? This adage – one that many of us grew up with – is a guiding principle of product development. If we can just listen to the customer – if we just give them what we want, our path to product success can’t be too far off. Isn’t that…
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Building a better relationship between customer success and product
If I asked you about your relationship with your customer success team, what would you say? Whenever I ask product teams this question, I’m generally surprised by the answer: that there isn’t one. And if there is, it’s barely hanging on. Often, the relationship is very back and forth, with CS handing off customer problems…
