Tag: marketing budgets
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An alive strategy vs. Dead strategy
Product Strategy is Important One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. When a group of people adopts a strategy, it transforms the product strategy from just a piece of paper to something that drives team…
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What is a case study in marketing?
What is a case study in marketing? A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings. Case studies often serve as your products’ calling card, highlighting how…
