What are customer needs? 5 steps to meet them
There are three certainties in life: Death, taxes, and product marketers being reminded to address their customer needs.
Sure, you
22 min read
Research
3 posts
Build better products by creating better case studies
Case studies are one of the most useful items in the product management toolkit. To build effective ones, you need
6 min read
How to improve your product research
Your research involves talking to customers to gain insight. Great — now let’s talk about how to make it matter.
7 min read