Workshops & coaching for growth-stage product leaders


STOP taking orders and START leading a product team that delivers impact


Break free from firefighting. Gain a clear strategy, align your team, and build a high-performing team—without some expensive new framework. 


Leading product teams is a tough job.

“We’re drowning in tasks, but nothing moves forward.”

Without a strong product strategy, you’re not communicating boundaries in your workflow, and you’ll find yourself constantly putting out fires instead of building impactful products.

“We feel overshadowed by sales and other teams.”

Without a tangible product story, it’s impossible to drive strategic decisions, and you’ll find yourself taking orders instead of leading.

“Leadership doesn’t speak our language.”

Without speaking fluent finance, you’re struggling to get on the same page with leadership, and you’ll find yourself isolated instead of working with your peers.

Expertise in Product Leadership and Strategy Implementation

Get a clear product strategy, align leadership, and build a team that executes with confidence. No cookie-cutter frameworks or templated strategies, we build on your existing ways-of-working and give you a practical plan-of-action with clear outcomes.

Focused workshops and coaching for leaders product teams. You don’t have to fix everything overnight.

WORKSHOPS

Transform how your product team operates through collaborative sessions designed to tackle your specific challenges. Hands-on sessions to align your entire org—so you can confidently present your roadmap, secure buy-in, and hit measurable goals.

ONE-ON-ONE COACHING

Personalized guidance for product leaders navigating complex team dynamics. Develop your strategic skills, learn to speak the language of revenue, and build influential relationships across your organization.

How I help you become a better product leader

Great product teams don’t just execute—they lead. Here’s how we make that happen

Clarify →

Start by diagnosing the real issues: Is it strategy alignment, communication gaps, or team dynamics? Then we refine existing artifacts—roadmaps, metrics, or agile boards—so they become meaningful guides.

Empower →

Next, we focus on building tough conversations into your process early, so your team consistently makes better decisions. Through hands-on workshops and training (developed in both the field and the classroom), everyone learns to communicate in numbers and stories.

Deliver

Finally, make your strategy operational: define daily action steps, measure them in real-time, and keep the team aligned around a single, compelling product story. That’s how you consistently ship impact.

Adam appreciates both the big picture and the subtle details.Trust Adam for insight, foresight, candor, and (product) courage.

Eli Holder
Founder, i3ab

Adam was critical in the process of hiring and building new teams at speed and scale. His superpower is building trust across the organization, evangalizing innovation and vision

Francis Ibe
SVP Product – Tide

Still feeling the pressure? In our 30-minute call, we’ll unpack your team’s biggest roadblocks—no strings attached

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Ready for a quick win?

Check out these articles to see how simple shifts in communication and strategy can free you from constant overwhelm.

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Ready to change direction? Let’s tell a story that allows you to stop wasting time

Avoid the 5 Deadly Sins of Product Strategy

Avoid these pitfalls if you want to stay out of firefighting mode.

Create Metrics That Drive Action

Ready to change direction? Let’s tell a story that allows you to stop wasting time

In a single call,
we’ll clarify your biggest constraint
outline immediate next steps
and leave you feeling in control
No strings attached.

Clarity starts with a conversation

let’s begin