Workshops & coaching for growth-stage product leaders
STOP taking orders and START leading a product team that delivers impact
Break free from firefighting. Gain a clear strategy, align your team, and build a high-performing team—without some expensive new framework.
Leading product teams is a tough job.
“We’re drowning in tasks, but nothing moves forward.”
Without a strong product strategy, you’re not communicating boundaries in your workflow, and you’ll find yourself constantly putting out fires instead of building impactful products.
“We feel overshadowed by sales and other teams.”
Without a tangible product story, it’s impossible to drive strategic decisions, and you’ll find yourself taking orders instead of leading.
“Leadership doesn’t speak our language.”
Without speaking fluent finance, you’re struggling to get on the same page with leadership, and you’ll find yourself isolated instead of working with your peers.

Expertise in Product Leadership and Strategy Implementation
Get a clear product strategy, align leadership, and build a team that executes with confidence. No cookie-cutter frameworks or templated strategies, we build on your existing ways-of-working and give you a practical plan-of-action with clear outcomes.
Focused workshops and coaching for leaders product teams. You don’t have to fix everything overnight.
WORKSHOPS
Transform how your product team operates through collaborative sessions designed to tackle your specific challenges. Hands-on sessions to align your entire org—so you can confidently present your roadmap, secure buy-in, and hit measurable goals.
ONE-ON-ONE COACHING
Personalized guidance for product leaders navigating complex team dynamics. Develop your strategic skills, learn to speak the language of revenue, and build influential relationships across your organization.
How I help you become a better product leader
Great product teams don’t just execute—they lead. Here’s how we make that happen
Clarify →
Start by diagnosing the real issues: Is it strategy alignment, communication gaps, or team dynamics? Then we refine existing artifacts—roadmaps, metrics, or agile boards—so they become meaningful guides.
Empower →
Next, we focus on building tough conversations into your process early, so your team consistently makes better decisions. Through hands-on workshops and training (developed in both the field and the classroom), everyone learns to communicate in numbers and stories.
Deliver
Finally, make your strategy operational: define daily action steps, measure them in real-time, and keep the team aligned around a single, compelling product story. That’s how you consistently ship impact.

Adam appreciates both the big picture and the subtle details.Trust Adam for insight, foresight, candor, and (product) courage.
Eli Holder
Founder, i3ab

Adam was critical in the process of hiring and building new teams at speed and scale. His superpower is building trust across the organization, evangalizing innovation and vision
Francis Ibe
SVP Product – Tide
Still feeling the pressure? In our 30-minute call, we’ll unpack your team’s biggest roadblocks—no strings attached
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Ready for a quick win?
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Hey,
I’m Adam.
From my early days as a systems programmer to leading product teams as a VP of Product, I’ve spent over 15 years navigating the balance between customer needs, team dynamics, and business goals. I’ve scaled product teams, launched long-delayed products, and built environments where teams thrive—driving a 90% retention rate in the process. But through it all, one lesson stands out: great product teams don’t just execute. They lead.
And leadership isn’t about blindly following frameworks or gut instincts—it’s about creating space for the tough, tension-filled conversations that drive real, data-informed decisions. That’s where I come in.
Through workshops, keynotes, and product education, I help teams embrace those conversations and turn vague, misunderstood strategies into actionable plans. The result? Product teams that stop taking orders and start making decisions with clarity, confidence, and impact.
In a single call,
we’ll clarify your biggest constraint
outline immediate next steps
and leave you feeling in control
No strings attached.
Clarity starts with a conversation
let’s begin