As product manager, how do you take your plans from theory to action? Simple: Tell the right story. Making change is hard. Even harder is making change while projects are in motion. As a …
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Case studies are one of the most useful items in the product management toolkit. To build effective ones, you need to follow a simple but vital set of guidelines. Robert Cialdini’s …
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Product Strategy is Important One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives …
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Precision and accuracy may seem like the same thing, but understanding the distinction between them will let you level up your product management skills. Would you prefer your work to be accurate …
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Product teams often know that a project needs to change direction, but they don’t have a way to make that change safely and quickly. Survival metrics empower them to do just that. The product …
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We work so hard to build a customer base that we despair at the thought of ever losing one. But sometimes, your relationship has run its course, and it’s smarter to let them go. When you build a …
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